case study
Leveraging Research into persuasive infographics to engage parents
the
challenge
create infographics to educate parents on contentious feeding topics
The
Solution
a series of multilingual infographics designed to:
engage parents
change minds
raise brand goodwill
the
results
award-winning
The first in the series of infographic, “Starting Solid Foods”, received a Merit Award for Web-based Digital Health Infographic
influential
In a survey of parents who viewed an infographic in the series, nearly two-thirds of respondents viewed the brand more positively after viewing the infographic
engaging
Nearly 9 in 10 respondents wanted to learn more about the topic after viewing — creating the perfect opportunity for future engagement
morning consult survey results
+38
change in understanding of topic
Correct answers before and after viewing Heavy Metal Infographic:
38% to 80% correctly identified how to reduce children’s exposure to heavy metals
“It was well thought out, easy to read and understand.”
— Respondent“I honestly thought the whole thing was very helpful/ informative.”
— Respondent“It covers just about everything.”
— Respondent
how can we help?
READY? Share a few details and we’ll get back to you quickly.
OR NOT? Ask questions or tell us more about your needs.
Submit the form below, or email us at hello@welltivity.net