case study
CLIENT: Nestlé Infant Nutrition
PROJECT: Nutrition Masterclass Presentation Series
Bite-Sized Nutrition 101 for Sales Enablement
200
slides
12
departments
12k
global audience
5
sessions
The challenge:
turning five voices into a cohesive, engaging system
When Nestlé Infant Nutrition set out to launch a recurring masterclass series for its global sales force, it had plenty of content from subject matter experts, but no unifying tone or visual system.
The secondary challenge was keeping the recurring series fresh week after week without feeling stale.
Using existing templates and a copy-paste approach wouldn’t cut it for a global sales force that needed to walk away ready to sell
Twelve separate divisions with five presenters needed to work together without losing their distinct language and identity
Each session needed a video summary distilling key masterclass topics to drive post-event engagements and give attendees a reference point between installments
“Rich content but also compelling visually”
The solution:
a system built to scale that lived on beyond the presentation
Welltivity created a full suite of content, starting with the Nutrition Masterclass logo and template that anchored the visual identity across all touchpoints, designed for three goals:
01
scale
A multi-asset system — five presentations, seven videos, and digital eVites — made it easy for subject matter experts to deliver consistent, high-quality content delivery across 12,000 global attendees.
02
cohesion
A unified visual framework, including eVites and branded Teams backgrounds, gave twelve divisions one well-defined identity from the first touchpoint through to the final slide.
03
staying power
Each presentation and video summary evolved meaningfully across sessions to capture engagement and equipped attendees with the knowledge and confidence to sell long after the event ended.
The build:
our process, start to finish
From kickoff meeting through to final asset delivery, Welltivity managed the process to make sure every stakeholder feel heard without losing the thread.
Discovery + alignments
1
With content and input coming from over a dozen sources, the first task was to organize and prioritize what the high level goals of each session would be. Stakeholder goals, divisional priorities, and source materials were consolidated into a single, coherent brief before any creative work began.
framework + identity
2
A unified visual system, complete with logo and PowerPoint template, was established to serve as the foundation for all five sessions. Each division's leads received genuine input on content, tone, and presentation direction. The harder work happened behind the scenes: knowing where individual sessions could flex and where the series framework had to hold firm.
production + review
3
Each of the five presentations, seven video summaries, branded Teams backgrounds, and digital eVites were built to spec within the established framework, with divisional feedback incorporated at defined checkpoints.
QA + LAUNCH
Assets were packaged and deployed to each presenter with time for last minute adjustments and additions. The series was designed not just to be presented once, but to sustain attendance and engagement. After each installment, seven video summaries extended the life of the content, giving the sales force a library of on-demand resources that grew with every session.
4
Featured session:
session two — fundamentals of early childhood nutrition
A representative look at a sample session, with five different presenters covering early childhood nutrition
SYSTEM COHERENCE
Environmental signage tied every part of the presentation into the system as a whole without distracting from the on screen content
flexible delivery
Content had to work across time zones, devices, and markets without losing impact in translation.
audience engagement
Quizzes throughout the sessions helped reinforce content and kept participation high for attendees in-person and at home
The results:
The numbers — and what attendees actually said
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200
slides
designed from 12 sources
7
summary videos
bite-sized reinforcement of key takeaways
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The voices:
“
Amazing! It went over so well!
I’m happy that more people get to experience the magic of your decks.
— Tiffany Martin
Senior Manager, Category Strategy, Nestlé Nutrition North America
What the client and participants said
Three voices from the sessions — the leaders of sales teams across the organization and the project lead
“
I believe this type of training allows us to build the confidence and pride in our products that is needed for us to understand the ins and outs of the item and the ingredients, and how it impacts our consumers in a positive way.
— Stakeholder Interview
Director for Major Club Stores Sales Team
“
I'm really excited about all these masterclasses. I've learned so much, and as a mother of three, I honestly wish I knew a lot of this information sooner. And I'm really excited about the future where Gerber's taking these products.
— Stakeholder Interview
Head of Major Grocery Retailer Sales Team
have a similar challenge?
Welltivity turns dense nutrition, health, and wellness content into decks that win the room.
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